The Toy Movement

Guided by the belief that no child should be denied the simple joy of play, we launched The Toy Movement as part of Spin Master's philanthropic efforts. The initiative was created to reach children facing the most difficult circumstances — including conflict, poverty, and the aftermath of natural disasters — where moments of normalcy and joy can be especially meaningful.

The Toy Movement works with trusted partners around the world to deliver toys to children who need them most, often in challenging and hard-to-reach environments. Through play, the initiative helps spark imagination, encourage connection, and provide comfort during times of uncertainty.

Since its inception, The Toy Movement has donated more than one million toys, reaching children and communities across the globe.