Caring and Sharing

Since 2010, Spin Master has partnered with Toronto's Children's Breakfast Clubs to host the annual Caring and Sharing holiday event, welcoming more than 1,000 disadvantaged children each year. The event creates a warm, festive environment where children can feel celebrated and supported.

Each child gets to choose two toys — one to keep and one to give to a friend — reinforcing the values of generosity, empathy, and shared joy. Beyond the gift-giving, the day includes games, creative activities, and a festive lunch, creating lasting memories during a time of year that can be especially difficult for many families.

In 2019, we expanded the program to 11 global offices, bringing the spirit of Caring and Sharing to thousands more children around the world. Today, the initiative reflects our belief that small acts of kindness, when shared widely, can create real and meaningful impact.